Solta Medical, developers of aesthetic equipment for dermatologists and plastic surgeons, has engaged Tailfin on a variety of projects since 2006. Our project history ranges in scope and complexity from the creation of a comprehensive style and usage guide for implementation across all media types, to the development of quick-turn viral promotions targeted to the physicians that buy their proprietary equipment.
Most recentely, Solta tapped Tailfin to provide complete marketing support to promote their U.S. and Europe product launch and demostration tour. Key program elements included the development of a program name, logo and a visual identity which we then extended across two tour websites, direct mail pieces, as well as various social media platforms to showcase up-to-the minute blog posts, photos and video from tour stops.
