The “Baby Bright Eyes” husband and wife entrepreneur team turned to Tailfin when they were ready to introduce their innovative snapshot solution to the hot baby products market. Tailfin’s initial charge was to develop a product name that would be explanatory, catchy and lasting in the consumers’ minds. The challenge was to develop a “Snuggie-like” name that would have utility and a sense of partnership, comfort and cuteness to fit well in the baby products category. After landing on the name ShutterBuddy, the logo and brand identity were developed and extended to product packaging, the website, and tradeshow materials.
