Our team has a broad and deep history working with the The Coca-Cola Company. For many of us, our experience began in past lives at other agencies, but as Tailfin we have been able to serve Coca-Cola as an active, valued and marquee client for nearly a decade. Our history includes working with established Coke brands as well as bringing new brands or concepts to market, all while working with a broad spectrum of groups and divisions within The Coca-Cola Company.
Our engagements have been varied as well; for some groups, we’ve worked in long-run partnerships as an agency of record across a variety of disciplines while other teams have activated us as a plug-and-play partner resource on single projects or recurring programs. Tailfin’s role in this capacity has typically been to act as an agile partner that “gets it” and needs little or no ramp-up time – willing and able to execute on projects of all types and sizes.
